Escape was developed as a location-flexible concept for a beachfront restaurant with an initial focus on Greece, but with the long-term vision of rolling it out in other coastal destinations such as Thailand. The brief called for a brand that felt rooted in island life without being too geographically specific—something that would offer guests a consistent escape, no matter the country. We approached this by designing a brand that celebrated atmosphere, not origin, and prioritized mood, materials, and a sense of slow living.

We built the concept around a boho-Mediterranean identity—natural, relaxed, and stylish without being overly curated. The styling was immersive: hammocks hung between wooden posts, hanging fish nets framed softly lit dining areas, and teak furniture sat atop sand-colored tiles. Oversized pillows in bold patterns and thick brown ropes added a tactile, handcrafted feel. The color palette of beige and light blue evoked sand and sea, forming the emotional core of the visual identity. Every design element was chosen to foster calm, lightness, and connection to place.