Nikki Beach has long been known for its iconic daytime beach club experience. However, the resort lacked a dedicated space to continue the party into the night—something increasingly in demand among its clientele. We were tasked with transforming an underused restaurant space, Satin, into a vibrant evening venue that could serve as a social anchor after sunset. The goal was to fill a clear gap in the guest journey while also drawing in a new audience from the local nightlife scene.

We developed Nikki Privé as a new sub-brand focused on curated, experiential evening events. The brand positioning was intentionally stylish and exclusive, with a tone of voice that balanced sophistication with a sense of fun. A new logo and identity were designed to sit alongside the Nikki Beach family, yet signal a different time of day and energy. The menu was updated to reflect elevated small plates and creative cocktails. Visual collateral, spatial flow, and digital content all supported the new direction.